Have you ever wandered what is the difference of a customer versus a client? A customer buys something, but a client keeps coming back. A customer is the result of a transaction made but a client is the one who you build a relationship with. And your brand should strive to build relationships with the customers, sell them something they value and to turn them into clients.
By providing a product or service of value you build a stronger brand that has returning clients. Your shop might have 1.000 customers per year, but only a few of those might become clients and keep coming back for more. How do you do that?
- Have a great value proposition.
- Offer products that have a great value at an amazing price.
- Create marketing campaigns to bring customers but also the create clients.
- Offer a great experience on your web store to delight your visitors.
What are other ways to turn our customers into clients? What makes them coming back?