Clients vs. Customers

Have you ever wandered what is the difference of a customer versus a client? A customer buys something, but a client keeps coming back. A customer is the result of a transaction made but a client is the one who you build a relationship with. And your brand should strive to build relationships with the customers, sell them something they value and to turn them into clients.

By providing a product or service of value you build a stronger brand that has returning clients. Your shop might have 1.000 customers per year, but only a few of those might become clients and keep coming back for more. How do you do that?

What are other ways to turn our customers into clients? What makes them coming back?

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