Content marketing is one of the most powerful strategies for any business to boost brand awareness, increase traffic, and even make more sales. However, while blogs and social media are valuable tools, every business should get to grips with video content marketing.
Video content is one of the best ways to reach potential customers or clients in 2019. YouTube alone receives billions of users per month, and utilizing other platforms such as Instagram can expand your reach even further. Here are five ways your business can use video content to get customers.
1. Reach Out To Influencers
Content creators and vloggers have a huge amount of influence on modern consumers. Many people become aware of brands and even buy products based on what their favorite social media celebrities. Make use of influencers and you could see an enormous increase in sales.
One of the best ways to market your business is to simply reach out to YouTube and Instagram influencers who appeal to your target audience. For instance, makeup companies often offer free samples to beauty vloggers and popular Instagrammers in exchange for them to plug their products.
You may even want to pay them for a sponsorship deal depending on their following. Influencers with smaller followings may be willing to promote your products for free. However, for the big fish, you may want to shell out some money. It’s often a worthwhile investment that can instantly improve your sales.
2. Create Video How-To Guides
Another powerful way to reach out to potential customers via video content is with video tutorials. Many companies now use this to catch the attention of their target audience and even sell to them.
For instance, let’s say you’re running a bicycle store. You could create YouTube tutorials on how to change a tire, how to fix your chain, and even how to choose the right bike. The customers you’re trying to reach will search for these things and, with any luck, find your content.
You can even use video tutorials to plug your website and even your sales pages. While you’ll need to put some effort into making high-quality guides, the pay-off is worth it.
3. Make Viral Videos
In today’s meme-crazed society, sometimes a short entertaining clip can go a long way. Many businesses now market themselves using viral clips to instantly catch their audience’s attention.
You can make funny, entertaining clips that relate to your industry. You could also latch on to the latest trends in pop culture and find ways to relate them to your brand. While YouTube can be useful for bringing attention to your videos, social media such as Twitter and Instagram can be even more influential for getting likes and shares.
Making a viral video can be tricky and unpredictable. Some content takes off while some get completely ignored. Getting it right can be tricky, but it doesn’t hurt to try. You can even make use of platforms like SnapChat.
4. Make Top 5 Videos
Another form of video content with high potential to increase your sales is Top 5 or Top 10 videos. Online consumers are often drawn to short, snappy videos which advertise the very best of a certain category.
Businesses can even utilize this by tying it into their products. For example, if you’re selling guitars, make videos for the Top 5 Acoustic Guitars in 2019 or the Top 5 Budget Guitars. Not only is it a great way to get the attention of your desired customers, but you can even link them directly to your sales pages.
These videos usually do particularly well on YouTube, although you can also make use of social media to promote them.
5. Add Videos To Your Web Content
Video content can often do well as standalone content on platforms such as YouTube and Instagram. However, they also provide you with a good opportunity to cross-promote and enhance your web content. We provide you with amazing presentation videos when you purchase our membership.
Many businesses now create blogs to improve their SEO and attract customers. Adding some videos to your blogs and web pages can actually improve the scope and the value of your web content.
You can even create blogs to tie-in with your video guides and top lists. It’s a good way to expand your reach by attracting users via both Google and YouTube. What’s more, users are more likely to spend longer reading blogs with visual content.
When used wisely, video content is a powerful tool that can instantly bring more attention to your business. There are many ways to use videos to attract your target audience and convert them into customers. You may even want to spend some money on video content creators to increase your success.