Selling is about what the customer wants, not what he needs.
People buy things for the kind of person they imagine they’re going to be, not necessarily who they are now. You are selling an image of what the customer might look or be in the future, slimmer, going out somewhere special or with a special someone.
Tip 1: Promote and present your clothing on themes and personas.
Fast fashion is going strong
Because of the fast fashion trend consumers are always on to buy something new and this becomes a habit for many. Buying out of impulse is making customers purchase more frequently and low prices makes items so inexpensive that they have to buy it.
Tip 2: Come up with a new collection every month or every two months based on trends, seasonality or celebrations.